The way we define corporate values can vary from person to person or from business to business. Many would say they should meet some requirements. Others would say that values could be more traditional and focused on behaviour. They are different based on situation, industry, goals, and more.
We could browse the web and we would find an infinity of definitions. However, there is one thing that is constant: they represent a unique characteristic.
Knowing this, we still see cases where companies strive to say that they are honest and trustworthy, they are responsible, foster teamwork and communication, and the list goes on.
The fact is that we are so exposed to a template-based culture that we fail to understand and communicate what makes us unique as professionals and organizations, thinking that we need to meet specific requirements.
Well, we don’t have to.
Values are a foundation. They are the guide of what we do and how we do it. We build sustainable relationships based on them because they nurture our actions.
Everyone has gone or will go through an onboarding process once in their life. They will learn about the vision, mission, and values of the company. And the most probable thing is that they won’t be able to talk about them one year later.
And yes, maybe they will be able to answer the “what”. But, will they be able to answer the “why”?
Values should not be told. They are shown. And they spread across the organization through meaningful connections.
I once had an interview in a very unexpected place – at a truck stop. However, the (awesome) pies and truckers with plaid shirts around me were not what was different. What struck me right from the beginning of the interview was the first question – What are you passionate about?
Never had a potential employer asked me about this before.
That question was about building a connection to understand who you are talking with and learn about what is that person’s perspective or approach to their own interests. This would give you a solid lead on how well he or she would fit with your company’s culture. That overall moment is nurtured by the specific values that guide the team towards its purpose.
This idea is what leads our efforts to build relationships and to provide value through what we create for our clients and users.
At Premergency, we decided to put our key characteristics on the front line. To share with everyone the values that work together to make us unique as a team.
We learn every day. From our clients, our team, and from all the people that we connect with on a daily basis. Constant learning is about understanding and analyzing different perspectives to be able to create something unique. We are constantly learning to help others learn in a better way.
We empower professionals with solutions that are created based on that understanding, as well as empowering organizations to innovate and help them achieve their goals.
Most of all, we aim to connect. To build relationships that will last over time and have a positive impact on our communities. We connect to learn, to empower and to create.
For us, corporate values are what defines us. They are the key characteristics that we share as a team and we represent as an organization. We are curious and purpose-driven, looking to write a story with different perspectives.
In 2020, we focus on what matters most – to create human connections and opportunities for growth.
Our purpose is as solid as it was in the beginning -we want to help people build their capacities, to grow as professionals, and be prepared.